Form+Function is a publication by d+m, in which we'll share thoughts on select case studies, insights we've acquired in our work, reviews + techniques, and our creative inspirations.

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  1. Why (Your) User Experience Design Sucks
  2. Small Business 101: Think You Need a (new) Website?
  3. Digital Print Specialties IDS14 Booth Design
  4. VHS Slip Case Design: Covered No.1
  5. Neuroscience of Narratives, Dopamine, and Obsolete Branding
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Form+Function

  1. Why (Your) User Experience Design Sucks
  2. Small Business 101: Think You Need a (new) Website?
  3. Digital Print Specialties IDS14 Booth Design
  4. VHS Slip Case Design: Covered No.1
  5. Neuroscience of Narratives, Dopamine, and Obsolete Branding

Form+Function is a publication of d+m

It’s a simple evolutionary matter of human psychology – the superficial, surface-value stuff matters. Here are 5 steps to developing a competitive restaurant brand identity – a visual presentation that will attract and retain a local audience.

Insights

Tags: bar, Branding, drink, Food, Graphic design, Identity, Logo, positioning, restaurant

A discussion about why current conversations about, approaches to, and executions of user experience design are misguided and flawed from the get-go.

Insights

Tags: a/b testing, analytics, data, design, Massimo Vignelli, UI, UX, website

Focus shift: from a website as an end to a website as a means – a purposeful tool to creating solutions. Be warned: do NOT just go with the lowest bidder!

Insights

Tags: asset, cost, development, price, quote, template, web design

Logo design is but one part of identity development; here are just a few research-based principles of psychology to incorporate into the design process.

Insights

Tags: Branding, design, Identity, Logo, neuroscience, psychology

What are the trends in booth design, and what is their purpose? Do they even make sense, or is standard booth design just an example of sheep mentality? Our goal was to distill all of these conceptual questions down into an efficient and entirely purposeful exhibition for Digital Print Specialties at IDS14.

Case Studies

Tags: booth, design, IDS14, marble, print, rendering, SketchUp, trade show